Top Cannabis Domain Sales in 2018

As 2018 comes to a close, we’re looking back at the top 10 sales for the cannabis industry in 2018.

Now that medical marijuana has been legalized in more states than not, the legal recreational market in Canada, and with the impending passage of the 2018 farm bill, big businesses are starting to put real money into cannabusinesses.

One area this has become apparent is in the increasing prices of industry-related domains sold. Below I’ve collected the top 10 sales from 2018 for cannabis-related domain names, and explained where it was sold, why its valuable, and what it’s being used for.

See the bottom of this post for my thoughts on overall trends.

Let’s dig in:

WeedBase.com – $9,500

Coming in at #10: weedbase.com is the only “weed” domain in the top 10. While a popular term with users and mainstream media, ‘weed’ continues to be an unpopular branding term for serious cannabis businesses (second only to “pot,” which did not make the list at all).

Where was it sold:

GoDaddy

Why is it valuable?

This is one of the more surprising entries on the list. WeedBase is not exactly a well-known or mainstream cannabis-related phrase. Sometimes there’ll be a company with a similar name, but without owning the .com. This might be the case here, as there are a few different companies called “WeedBase” that use alternate TLDs.

This could be a domainer picking up the domain in the hopes of selling it to an established business.

What it’s being used for:

Nothing. Visiting this domain leads to a dead page.

LiquidCBD.com – $10,000

CBD names made a strong showing on this year’s list. At #9, LiquidCBD.com is a great brand name for a cannabidiol-infused drink product. It is what it says and it says what it is.

Where was it sold:

PotDomains

Why is it valuable?

As a brand name, LiquidCBD is valuable because it’s short, easy to remember, and entirely uncomplicated.┬áThe name trend for using CBD–such as Koi CBD–is well established and varies on quality. Using the example above, Koi is an okay word to attach to CBD (it’s evocative, at least, and lends itself to a great label), it can require an extra step to process: if spoken aloud, is it “koi” or “coy?”

Same with Sol CBD, CBDfx, and so on.

With LiquidCBD, there’s no ambiguity, and–unlike a koi fish–is extremely relevant in attaching it to “CBD.”

What it’s being used for:

A Canadian-based CBD-infused drink company.

Kush.org – $13,250

Number eight on the list is Kush.org. While ‘kush’ is literally a specific type of indica cannabis, it has more recently become synonymous with really high quality cannabis. While a .org is not as desirable as .com for building a business upon, it can be an ideal domain for something health, educational, or non-profit related.

Where was it sold:

GoDaddy

Why is it valuable?

One-word domains are valuable–especially if it’s a short word that is (one of) a defining term for an industry. Kush.org is one of the most valuable cannabis-related domains to be available this year.

What it’s being used for:

Currently, the page points to some contact info to buy the domain through Afternic.com.

Cannabar.com – $15,000

At #7 on the list is a cannabis (CBD)-infused nutrition bar company. Actually, this company is owned by the same parent company that owns LiquidCBD.com.

Where was it sold:

PotDomains

Why is it valuable?

“Canna” is becoming the go-to prefix for serious cannabis brands. It’s short, memorable, and to the point. It has the brandability to become the defining word for an entire section of the market.

What it’s being used for:

A nutrition company making CBD-infused snack bars.

CannaCorp.com – $16,500

Continuing with the “canna” branding trend, CannaCorp.com comes in as the sixth-most expensive domains name purchase of the year.

Where was it sold:

GoDaddy

Why is it valuable?

As we just discussed, “canna” as the prefix on a brand is becoming a short-hand for authority. CannaCorp.com is a business-name that conveys instant authority, so it’s not really a surprise this went for so much.

What it’s being used for:

This name does not lead to any site yet, as it was just purchased, but will probably have a “for sale” landing page up soon.

CannaClub.com – $27,622

That last of the three “canna” brands in the top 10, CannaClub.com clocks in at #5 on our most expensive domain of the year.

Where was it sold:

GoDaddy

Why is it valuable?

Short, memorable, and easy to say/spell. There are also no shortage of businesses that use “canna club” as their name, but only one of those businesses can live at CannaClub.com. When that happens, it’s all over. They become the authority, the brand that defines the rest.

What it’s being used for:

Currently there’s a ‘for sale’ landing page with a $30k minimum offer.

Vape.net – $30,000

The only .net on the list, Vape.net comes in as the #4 most expensive name sold of 2018.

Where was it sold:

GoDaddy

Why is it valuable?

You may be noticing a trend by now: short, memorable, brandable, and defines a category. While obviously not as valuable as vape.com (or as expensive), vape is still a valuable-enough keyword to make the .net worth owning. Setting up shop at vape.net gives you instant credibility and authority.

What it’s being used for:

Visiting vape.net leads to nothing at the moment.

Hemper.com – $36,115

Hemper.com, containing the keyword “hemp,” comes in at #3 on this year’s list.

Where was it sold:

Dropcatch

Why is it valuable?

This is kind of a weird one: it’s clearly a branded domain (vs. a keyword like “vape” or “kush,”) but it’s not a very obvious or intuitive one. There’s a very established company called Hemper (found at Hemper.co), but they don’t seem to be using this domain (one assumes–otherwise it would redirect there, or they would rebrand).

My best guess is that this seems to be another domainer grabbing a name in the hopes that a company comes looking to buy.

What it’s being used for:

A landing page listing the domain name for sale at $125,000 (which is a very unreasonable price).

CBD.co – $50,000

Surprising to find a .co on the #2 spot until you spend .05 seconds noticing the letters that come before it. CBD is totally hot right now, so it makes sense that it would almost top the list (and would have, if not for a late November sale).

Where was it sold:

GritBrokerage

Why is it valuable?

It’s short, it’s memorable, and it places the business that builds a site upon it as an instant authority. Even though .co is not the best TLD–it will probably lose some traffic to CBD.com–it’s a valuable enough keyword to make ANY domain containing only “CBD” worth buying.

What it’s being used for:

This is a site that will have a business built upon it, as there is currently a “coming soon” landing page up.

Kush.com – $500,000

A monster, once-in-a-lifetime kind of domain. Kush.com takes the #1 spot by a mile with a cool half a million dollar price tag.

Where was it sold:

Sedo

Why is it valuable?

As we discussed before, four-letter .coms are valuable, ones that are pronounceable doubly so, and ones that are a defining term for an industry are almost too valuable to put a price tag on. But someone did, and that number was $500,000.

This is an amazing domain, and congrats to the buyer and the seller. The business that builds their business here will have instant credibility, authority, and traffic.

What it’s being used for:

There’s currently a “coming soon” landing page up on this one, so expect a business to be popping up here sometime in 2019.

The Trends

While short one-word, meaningful names will always command the highest sale prices, 2018 saw really solid brandable domain names start to take the spotlight. “Canna” as a prefix is the clear preference of businesses looking to build a memorable brand, continuing to eclipse names with “weed” or “pot”or “ganja” in them.

In 2019, I expect this trend to continue–the increasing use of the prefix “canna” to build a strong brand, and the decrease of the terms popular in previous decades (ganja, weed, pot, reefer, 420) to be used in naming conventions of big, well-funded businesses.

If you’re looking for a great domain name to start your cannabusiness off right in 2019, check out our selection here.

Get Notified When New Domain Are Added to the Marketplace